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Yellow, pink and blue wristbands take over the American schoolyards
Yellow, pink and blue wristbands take over the American schoolyards
ROCKVILLE, United States (AFP) - Philip pulls up the sleeve of his oversized sweatshirt to show his forearm, covered with a dozen rubber wristbands, yellow, pink, light blue or green that he sells in the schoolyard of his high school in a suburb of Washington.
The yellow "LiveStrong" bracelet promoted by Lance Armstrong to fund cancer research, seen on the wrist of Hollywood celebrities and American presidential candidates has reached cult status for school children, becoming an easy way to collect funds for charity and sometimes pure profit.
"I buy a bunch of them on the internet and sell them to friends, the best-selling are the hard to find colors," says Philip, a tenth grader who prefers not to use his last name.
The kids view the color first, before reading the slogans on the wristbands, to raise money for breast cancer research, to fight AIDS, autism, colorectal cancer, medical malpractice, support Israel, bone marrow donations, or simply finance a school's Parents Teachers Association.
Alana and Julia Model, 11-year-old twin sisters from Rockville (Maryland), proudly display their yellow and blue bracelets, while looking at the newly arrived colors on the counter of On Cloud 9, a clothing store for children.
"We have about six of them, each of us, we started with the yellow one, about two months ago", says Alana. Asked why they would collect them, Alana seems surprised. "Just everybody else collects them at school, everywhere", she replies.
"We should put a recording saying 'You have called On Cloud 9, and, yes, we have the bracelets'," says Kate Mundy, a store assistant after putting down the phone for the twentieth time that afternoon.
The latest light green wristbands to arrive are to fund research against paralysis, while the red, white and blue, simply marked "USA," are to support the troops deployed in Iraq and Afghanistan.
"School is cool" says the dark blue one sported by another child who bought it from the Bells Mill Elementary School in Potomac (Maryland) to finance fifth graders' end of year celebration.
In a few hours, the entire stock of 700 was gone, at two dollars apiece, says Bells Mill principal Jerri Oglesby, even though the school has only 477 children enrolled.
"We ask the children to only wear one or two and not to play with them in class," she cautions.
Many children buy their bracelets on the internet, with the help of their parents. They often bid for them on auction web sites, at a higher price, rather than wait several weeks for delivery from an official site.
Quick to react to the trend, many 7-Eleven stores through the country now sell sets of multicolored bracelets. "Show Your Support" says the packaging, without further details, the bands being simply imprinted with the words "Strength" or "Courage."
Target, another supermarket chain, offered the pink bracelets in support of breast cancer research during October, selling an average of 10,000 a month, resulting in a 600,000 dollar check to a charity, according to the company.